Although it may seem a small part of your profile, it can be difficult to bring the perfect Instagram bio for business. Your live platform determines the presence of your brand. And your business has only 150 characters in summary, so it is perfectly appropriate to eliminate it.
To make it easier to create a bio, we’ve broken down the elements that go into the best Instagram bio for business and how to write for our brand.
Why Matters Your Instagram Business Bio
First, why is biometrics so much in your Instagram business profile? As easy as it sounds, an Instagram bio plays a key role in establishing your brand’s presence. It reveals to people who you are and what you sell or what services you provide. You can also use the same place to tell them why they should care about your business and its offerings.
In many cases, your Instagram profile may be the first point of contact, whether someone finds you through the Instagram hast tag or clicking from a paid post, or sharing stories. Your first impression is when explaining why they should follow you.
That’s why you should focus on creating Instagram Business Bio, which effectively portrays your brand’s personality and suggests its unique value. In other words, it should be included in your overall Instagram business strategy.
What is Instagram Bio?
Writing your Instagram bio for business is a key part of creating a perfect Instagram business profile. These are the essential elements that go to your Instagram bio.
1. Name and Username
Your username is your @handle and your Instagram ID. This is a part of your Instagram profile URL (Instagram/myusername) and has a prominent position at the top of your profile page. Other than that, your name is your real or full brand name.you may find out about the different conditions of the commonly used aliases or names for your brand name. You can consider using a place in your bio, like in your username.
For example, in the Instagram Business Profile, the user name for Epiclikes is just, @epiclikes_real6.
2. Profile Photo
This should be related to your brand’s visual identity. You can also include a brand logo, a mortar location from bricks, or a product image. But regardless of which image you use, it looks good and should be associated with your business.
Even for widely recognized visual recognition brands like National Geographic TV, even the iconic yellow rectangle logo creates a great profile photo.
To help create a brand that is recognizable and authentic, make sure that images choose images that are compatible across all your profiles. One way to ensure all your photos for Instagram is to use tools such as a logo or feed content, the tool likes Sprout’s Asset Library, which is approved for all members of the team to use in the society.
3. Bio
This is the section under your name, where you meet to reveal yourself (or in this case, your brand personality). It describes to people what your profile is about, what your brand offers, and why they should follow you. So you need much to work on it, which makes your Instagram business a more important way to create and perfect your plan.
4. Website
This is the only section of Instagram that allows you to add a click link, so make sure you use this place wisely. Although you can always add URLs to your home page, you can also update this product extensively by posting new products, new content, new projects, and more. Many brands use a service like Epiclikes, which maximizes the single link limit by taking the user to the landing page with shortcuts on featured content and services pages. If we talk about Epiclikes then its services pages are “buy instagram likes“ and “buy instagram followers” and some other necessary pages.
5. Category
Instagram also allows you to tell you what category your brand comes in – whether you run a restaurant or a media and entertainment company. If you want to enable it, it appears below your business name, so it helps to clear your space in your geo for other important details.
6. Call-to-action Button
If you make the Call to Action buttons available more for Instagram business accounts, you can further free up space in your bio. This allows people to take direct action on mobile apps from your Instagram profile, making it easier for users to change ads.
7. Contact Information
Contact options provide potential customers with the information they need to be connected to your business. Create most e-mail and call buttons to highlight information about your business without having to take valuable space in your bio.
Best Instagram Bio Writing Points for Business
Now that you know what IG is doing in Bio, let’s take a look at the points of how to write the best Instagram bio for business:
1. Know what your purpose is
Since you have to be within the 150 characters limit, you need to be in a clear direction when you write an Instagram bio for business. Knowing your bio-segment will help you to reduce what you want to say.
For example, you can use it to easily describe your brand’s personality and to announce your Instagram presence. You can also use it to promote your latest products and offerings or to let people know what your business does. If you promote sales and current products, make sure your team is ready to update your bio regularly and make sure that this information is up to the next one.
Some businesses also use this part to express their part’s brand mission and what they stand for. See the example of the following Instagram Business Profile from Black Elephant Coffee. The company’s bio tells us a little bit about what the business sells and what its brand prices are.
2. Let Your Brand’s Personality Shine
Create most of your Instagram business to showcase your brand personality. It includes your language and tone or what you say is usually. For example, Reese used the fun and friendly tone in his bio to establish his brand authority.
If something is in harmony with the personality of such a brand, some businesses may also include relevant emojis. But note that special characters and emojis on the screen reader cannot translate better. Make sure you keep in mind the access protocols for all your followers and avoid filling your entire bio with difficult characters to read or understand for users using screen readers.
3. Add Related Hashtags and Profile Links
Instagram lets you add clickable hashtags and profile link to your bio. So, use it more and more to direct users to their other Instagram handle or related tagged content.
The option to include profile links is great for businesses that manage multiple accounts. See how Medwell added a link to the Instagram account for men’s clothing.
As for the hashtags, adding them to your bio will guide your audience to the content created by the amazing tagged user. You can use a branded hashtag to collect content from a user like Canva.
Alternatively, you can also use a brand-branded hashtag to promote a particular campaign or to new/incoming releases. See how OnePlus uses the #OnePlus8 T hashtag to promote the launch event.
4. Make Sure Reading is Easy
As mentioned earlier, your Instagram bio should be able to tell what your business does or offers. So it is very important that people can read and act on the information easily without much concern. Formatting like line breaks and spacing makes it easier to read and emphasize important information at a glance.
You can use a pipe or vertical bar character to clean your information, such as in the following Instagram Business Profile example from Cafe.
You can also use line brakes to style your information in a list form. See how the thredUP uses lists in your bio with skill, using emojis as a kind of bullet point.
Remember that these letters and line breaks will cause your total character count. So make sure you use them with less strategy to avoid over-limiting the role. You can also test different formatting to see how they affect your overall profile engagement. Use a tool like Sprout Social Instagram Analytics to measure how your profile’s activity changes as you update.
5. Add a compelling Call to Action
Although the call to action buttons free up enough space in your living space, it doesn’t bother you to go more directly than your CTA. Make sure that people know the same way when they add CTA to your bio and get it on your profile.
Get something special with your Instagram business account, depending on the purpose. You can invite them to visit their website, purchase their feed, check their latest blog post How Your Brand Is Promoted When You Purchase Instagram Followers. You can share their photos using their branded hashtag. If you want to increase your Instagram following, you can buy instagram followers. It’s most useful for your brand and its products. You can also buy instant instagram likes uk, it increases the presence of your product posts.
Is Ready to Create an Influential Instagram Bio?
Your Instagram bio can make all the difference in increasing your social presence. This is the best place to express your brand identity and to show your creative aspect. It can also help you to express your individuality and entertain your audience. And according to the 2020 Sprout Social Index, these are all things that highlight the social presence of a brand.
